On Wednesday, October 22, City Barbeque will hold its fourth annual fundraiser in celebration of Breast Cancer Awareness Month. Each location is donating 5% of total sales this day to a local cancer research organization.
“This day has become a tradition that our City Barbeque team gets excited about every year. Many joints ‘think pink’ and really dress up the restaurant to make a true celebration. It’s such a great feeling to have an avenue to help the cause,” says City Barbeque Director of Marketing, Alison Bechtel.
“This year we’ve chosen to donate to benefit general cancer research, because we know so many of our guests have been affected by cancer of all kinds,” she added.
City Barbeque will be open 10:30 am–10 pm on October 22. The donation will come from both dine in and carryout sales.
City Barbeque officially launches a new brisket sandwich on August 5, 2014. The “More Cowbell” sandwich, whose name evolved from a Facebook contest naming the sandwich, gives a nod to the Saturday Night Live skit featuring Will Ferrell and Christopher Walken but truly stems from the fact that testers of the item just couldn’t get enough.
“A common response from the testing phase was ‘I gotta have more of it,’ which sealed the deal really for the ‘More Cowbell’ name we were throwing around,” says City Barbeque VP of Marketing, Brian Hipsher.
“It seems there is an addictive quality to it,” he adds. The sandwich consists of City Barbeque’s award-winning beef brisket, topped with provolone cheese, grilled peppers and onions, onion straws and horseradish dressing all piled high between two pieces of garlic buttered Texas toast.
“We spoke to some medical professionals and they believe the only prescription for the craving one gets after eating this More Cowbell sandwich is to eat more of it.”
On Saturday, August 9 and Sunday, August 10, City Barbeque is donating $1 from each “More Cowbell” to a local food bank in each of their location’s areas, partnering with the Food Rescue initiative each location participates in by freezing and donating leftovers at the end of the night to the local organization.